We love our customers
Our customers are the greatest customers one could ever hope for. We hope that your business continues to be successful and we especially want to say thank you for allowing us to serve you.
We are proactive
Anticipating future trends, likely scenarios and reacting accordingly before it actually happens. Within the Biddable marketplace being first is a major benefit to our customers.
We are pragmatic
We adopt a practical point of view considering the pro's and cons for each business situation. We get things done, we’re not prima donnas.
We are professional
We have a distinguished track record in helping businesses communicate their advertising messages. we breakdown complex advertising propositions into customer-friendly Advertising, which we place in the most efficient media channels.
Why us Biddable Media Buyer
The leading global biddable media buying company we drive sales and awareness from your advertising. It's as simple as that. Media buying opportunities exist in biddable, programmatic, native, paid search and social.
We have class leading media buying platforms, which allow us to get great real time media buys for you. We also have access to the latest industry data and trends, to enable more efficient media buying to target consumers in the customer journey.
More than twenty years media buying experience, so we have been here from the start of the digital media revolution.
Our in-house demand side platform allows advertisers to buy display inventory on an impression by impression basis. Resulting in massive efficiency in spend, campaign optimisation and delivery.
Adding additional layers of data to display inventory, we provide more value to display impressions. Data includes behaviour, recency, demographic, location, financial status, interest and so on.
Paid search continues to grow with the focus more on customer journey and mobile we create persona based campaigns across all paid search channels, which includes; Google Adwords, Bing Ads, Facebook Ads, Twitter Ads, Linkedin Ads, Yahoo Gemini, Google Shopping, Youtube.
Services What we do
ProgrammaticWith access to a wealth of data, which can be added to our display inventory in real time we can identify the value of an impression in seconds. Our programmatic media buying enables massive ad spend efficiency.
NativeWe use native advertising to multiply the effects of digital media, with various cost efficient opportunities to include, in-feed ads, search ads, recommendation widgets, promoted listings, in-ad. We have great relationships with publishers so we can also create custom ads as required.
Paid searchDynamic paid search to establish demand for products/ services by country and region. We dig deeper to plug in social data to highlight signals in real time to give new keyword ideas and ad copy testing. We also use the Google API's for scripts and retargeting lists for search ads.
MobileWe use mobile to get consumers at the start of the path to purchase. Through mobile Ad units on responsive sites, in app with Android & Apple devices and paid search. We also run ads via SMS. Goals with mobile advertising include app downloads, video views and click thru rates.
Work Process How We Work
Identify Customer Goals
In our first meeting we discuss your goals and objectives, which can be to increase sales, drive awareness or launch a new product. This meeting gets us thinking about your business.
Create Digital Media Plan
After the first meeting we produce a media strategy, which includes recommended channels to reach your goals, budget allocation and a timeline highlighting media deployment. Depending on the goal of the media it may also include estimated response based on experience or previous results.
Implementation & Evaluation
The implementation stage is where we start the buying process ensuring the best negotiated rates, where possible and including additional media value. When the media is running we ensure the campaign is fully optimised and evaluated to match back with the initial proposal. Learnings are then used in future activity.
Customer Sign Off
Once the plan is finalised and everybody is agreed, we ask for customer sign off in the form of written confirmation. Please book the media.
Upon receipt of the written confirmation, we bring all our negotiation skills to the table to achieve the best prices and inventory for our customers. We are very keen to over deliver on signed off media plans.
We have a number of customers who are just looking for some strategic or tactical direction to grow there business. For this situation we offer a very straight forward consultancy approach, which is customised to your business goals.
These guys are brilliant. as a financial services marketing consultant, I maintain many relationships with agencies, these guys are streets ahead of the other agencies in digital media. They listen carefully and come up with authentic proposals for my clients. Biddable make me look good.
We've been dealing with these guys for a number of years, we are always very impressed with their digital advertising knowledge and the focus on delivering the best results for their clients, but less impressed with the tenacity to get the most efficient deals.